This site is minimalism at its best. Jay Fields is a highly sought after brand strategist and writer. His goal for this site was to provide a glimpse into his vast portfolio and to give him a venue for his personal passions of watercolors, photography, poetry and commentary. Working in a collaborative way, we were able to find a harmonious presentation of his work while giving a nod to the search engines with conscious use of keywords. The underlying Plone structure of this site makes it very easy for Jay to add projects that are pertinent to upcoming client conferences and to manage the showing of his personal art gallery online.